The story of Barracuda begins in Itacaré, during the Bahian summer of 2004, with the meeting of São Paulo-born designer Juliana Ghiotto, local surfer Daniel Lima, and a group of Swedish friends, including hoteliers, artists, and entrepreneurs.

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Inspired by this privileged stretch of the Atlantic coast, its lush nature, vibrant culture, and, above all, the relationships they had built there, the group came together around a shared dream. In the local community, they found the sense of purpose and values that would shape their vision of hospitality: one rooted in the territory, its people, and its way of life.

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The project emerged as a counterpoint to conventional hospitality, built around community, sustainability, and a profound connection to its surroundings. Its name reflects this spirit: the barracuda, a local fish known for its character and strength, became the emblem of a new energy and a different idea of hospitality.

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Under the blessings of Bahia, surrounded by Atlantic Forest and overlooking the sea, Barracuda’s local hosts reveal the essence of Itacaré to those who come to experience it.

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